For instance, if your monthly charging limit is US$304, and you've accrued US$310 in costs in a given billing period, you'll only be charged US$304. If Google shows your ads too often and your costs for the month end up exceeding what you should have paid in a month given the average daily budget you've set, your charges will still not exceed your monthly charging limit. For example, if you budget US$10 per day, the maximum you would pay is US$304. However, your campaign spend will never exceed 2 times your average daily budget on a given day, and our system makes sure that in a given billing period, you're never charged more than 30.4 multiplied by your average daily budget amount. Overdeliveryīecause traffic fluctuates from day to day, Google may allow your campaign to spend more in one day than your average daily budget specifies. Shared budgets don’t work with campaigns that are part of a campaign group or campaigns that are part of an experiment. If you prefer thinking of your budget in monthly terms rather than in daily terms, you can calculate your monthly budget by multiplying your average daily budget by 30.4 (the average number of days per month). If you want to check your average daily budget across all campaigns, you can use the 'Budget' column under the Campaigns tab.

You can set an average daily budget with the average amount you're willing to spend per day in that campaign. With Google Ads, you have the option to set an average daily budget or a shared budget for a campaign. This article explains how your campaign budget works, discusses different bidding options, and explains the steps you’ll need to take to set your bid and budget in a new campaign. With lower bids, your campaign is likely to receive fewer clicks and conversions. With higher bids, your campaign is likely to receive more traffic, although you'll likely spend more money.

By managing your bids, you may influence the amount of traffic your ads receive, as well as the Return on investment (ROI) they generate.

CPC bid) is the most you're willing to pay for a click on your ad.

Google ads pay per click